To comply with recent federal/local health and safety guidelines, several 2020 trade shows have made the transition from in-person to virtual. Even post-pandemic, conventions scheduled for 2021 and beyond may still include virtual components to enhance the trade show experience.

Such conferences such as United Fresh Live and IBEC have recently hosted successful live-streams. These online presentations provided the benefits of a large convention from the safety of a screen. Attendees were still able to network with presenters, view product demonstrations, ask questions, and participate in educational seminars.

There is no one size fits all when it comes to hosting a virtual trade show. Depending on your needs, complex solutions are available to help you make the most of your online experience.  If you are considering a virtual trade exhibit or would like to add virtual elements alongside an in-person event, contact MEC at 800-459-8818 or MEC can help you determine a platform, storyboard, and recording method for a high-quality, professional presentation.

Which aspects of a virtual trade show would benefit your business? What have you seen done well and not so well for virtual events? What does a virtual trade show mean to you?

Comment below and share your experiences using virtual marketing technology.