Author Archives: MEC Marketing

Kawaii – Trends and Designs of 2019 Series

Japanese culture has been on the rise in popularity here in the United Stated for many reasons and in many forms, one of them being “kawaii.” The Japanese word is best translated to English as “cuteness” and has grown recently into a national phenomenon and trend. When you think “Kawaii,” you should be thinking bright, colorful, and of course, cute.

Anime cartoons and characters are best for exemplifying the “kawaii” movement with their facial expressions, clothing styles and general features. Think of how cute most Pokemon characters and creatures are. Take Pikachu for example; bright yellow, red and black features and patterns, soft high-pitched voice acting, wider round eyes and adorable little hands. These things when added together make Pikachu a perfect example of “kawaii.”

According to an article by Sarah Gottesman, a writer for an online art database called Artsy, “Japan’s culture of cute began in the 1970s with a youth movement developed by teenage girls, involving handwriting in a childlike style. The new script was given a variety of names…and featured text with stylized lines, hearts, stars, Latin characters, and cartoon faces.”

This design is perfect for toy companies, plush or “squishy” manufacturers or general children’s toy companies, while also appealing to candy companies by helping target their fun and popping colors. Thinking of adding a softer, cuter and more fun style to your next set? Then be sure to ask us how MEC can incorporate “Kawaii” into your next design and check out the rest of our blogs for more design ideas!

Creative Tips to Increase Booth Foot Traffic

When attendees and visitors take their first step onto the trade show floor, they are instantly hit with an enormous amount of visual and informational stimulation. Take the Chicago Auto Show for example, which is taking place this year from February 9th through the 18th. Car manufacturers from around the globe come together for the… Continue Reading

Trends and Designs of 2019 Series – Zine

Trends are monitored by MEC’s designers regularly by reviewing “Shutterstock,” and here is what the New York based company predicts will be hot in 2019. “Zine” is one of the many styles artists and designers should keep in mind when creating their next piece. “Zine” combines multiple layers in technicolor with cutout textures to give… Continue Reading

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